Peddling booze online is forbidden in Korea, unless the tipple is considered traditional. This loophole has been used by Won Spirits, with great success and to the consternation of rivals.
Until a few years ago, Korean alcohol like makgeolli (fermented rice wine) was considered by many as a drink from generations gone by. Even the fonts on the labels of makgeolli bottles were made to look like old documents on faded paper. Such...
Korea JoongAng Daily Sitemap